Giannis Soubekas, going in to the fourth season of his successful show “Gia mia omorfoteri zoi” (For a more beautiful life), wanted to do something different.
After having seen our previous work, we were approached to come up with a trailer concept, and execute it.
During our research stage, we had noticed that during a previous appearance on “Deste Tous!”, a lifestyle show, the main presenter had said that “Soubekas does everything! Is it only him?”
Taking that line as our inspiration, we quickly came up with the idea that Soubekas would appear many times throughout the trailer, each time playing out the different professions that he goes though during the show.
The trailer spawned massive media coverage, again by “Deste Tous!”
After the trailer was published, we immediately started post producing season 4’s episodes.
You can watch the episodes here